The Trade Development Authority of Pakistan (TDAP) has been asked by the Senate Standing Committee on Textiles to explore new world markets to boost country’s export volumes.
The Committee Chairman Gul Muhammad Lot said Pakistani industries, and textile industry in particular, should focus on African economies as their core export destinations.
The TDAP representative apprised the Committee that they have already diverted their focus from Europe and the United States to Asian nations and are even considering penetration into South American countries like Chile, Argentina, Peru and Brazil, in near future.
The Committee met to discuss issues like outcomes of organizing global textile exhibitions and expenses incurred for the same, and also to ponder on the favourable and adverse consequences of bestowing India with the Most Favoured Nation (MFN) status.
The Committee voiced its concern over TDAP’s selection of venues for organizing trade events and also over not coordinating with the concerned Ministry of Textiles. It said the TDAP is organizing international trade fairs in countries like Germany, United Kingdom and France, where it is not meeting expected response to match the expenditure that goes in organizing such an event.